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Global Expansion: The Manufacturer's Guide to New Market Entry
As a Market Expansion Strategist, I work with business leaders in the $5 million to $50 million revenue bracket who are ready to grab the next 20-30% in new revenue through exporting. For many, the general path has always been find a local distributor. It is a comfortable, low-risk entry point, but it often becomes a ceiling on your growth and profitability. The distributor model, while convenient, places a wall between your manufacturing business and your end-customer. This
David Solomon
4 days ago3 min read


Why Language is Not Your Barrier to Exporting
What if I told you the biggest myth holding your manufacturing business back from 20-30% new export revenue in 2026 is the fear of a language barrier? Â For owners and CEOs of growing manufacturing firms, the thought of expanding into a market like Italy often generates images of complex negotiations and translation mishaps. This hesitation is understandable, but it is fundamentally outdated. The global business landscape has evolved, and English is now the undisputed language
David Solomon
Nov 302 min read


Target Canada: A $5.4 Billion Reminder That Market Research Isn’t Optional
Wonder why I am so persistant on doing the right research before entering new market? Well...let me tell you about Target and their...
David Solomon
Sep 32 min read


How Are a CRO and Sales Director Different?
Sales Directors (and Managers) are focused on your day to day sales. They need to make sure to hit the targets your company has planned...
David Solomon
Apr 301 min read
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