How Are a CRO and Sales Director Different?

Sales Directors (and Managers) are focused on your day to day sales. They need to make sure to hit the targets your company has planned for. BUT they are not a Chief Revenue Officer (CRO).

I keep seeing it: many call themselves "fractional CROs" but they are really doing the amazing work of a sales director.

Let us be clear that an fCRO is there to focus on future growth and aligning sales and marketing along with the other departments.

If I am there to knock on doors with salespeople, that is good for today, but I am not building future strategic growth.

If I am reviewing the CRM to analyze client reactions, I am doing the work of a sales director and not an fCRO.

There is nothing wrong about either role!

BUT they are not interchangable.

SO if you’re a business owner wondering what you actually need:

-> If it is day to day sales management - hire a (fractional) sales director

-> If it about where to grow next and how to get there - hire an fCRO.

For more information about what an fCRO can do for your organization, put SALES in the comments below and I will be in touch.

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As a fractional Chief Revenue Officer, I help companies discover their growth path and come up with a targeted revenue growth plan.